Many U.S. host cities are home to large and vibrant Hispanic communities, including Los Angeles, Houston, Dallas, Miami, New York City, Atlanta, and the San Francisco Bay Area. These communities are not just spectators in the World Cup story. They are business owners, workers, fans, volunteers, and families who will help bring the tournament to life.
Hispanic communities are also an important part of America’s small business economy. According to the U.S. Census Bureau, there were more than 406,000 Hispanic-owned employer businesses in the United States in 2021. As World Cup visitors travel through host cities, those businesses should have the opportunity to benefit from new customers, greater visibility, and increased local economic activity.
For Hispanic-owned small businesses, the World Cup can mean more than a temporary boost in foot traffic. It can create opportunities to build new customer relationships, participate in local events, support community partnerships, and grow alongside the broader visitor economy. The tournament can also support workforce development by creating demand for jobs and services tied to event preparation, visitor activity, infrastructure, hospitality, and community engagement.
Energy Is Part of the Visitor Experience
Most fans will never think about the energy systems behind their World Cup experience. They will notice the packed stadium, air conditioning, lights, screens, food, hotel amenities, and transportation options. But every part of that experience depends on reliable power.
That demand adds up quickly. Dallas alone is projected to use nearly 900,000 kWh across nine matches, which is about the same amount of electricity needed to power more than 1,000 homes for a month.
Large-scale tourism and modern construction depend on power and fuel. So do airports, public transit, communications networks, emergency response systems, and the small businesses that make host cities feel welcoming.
The U.S. Energy Information Administration’s Commercial Buildings Energy Consumption Survey shows how important energy use is across commercial buildings, including the hotels, restaurants, offices, stores, and public facilities that support local economies. When a global event brings more people into these spaces, the need for reliable and affordable energy becomes even more visible.
For Hispanic communities, this matters because energy costs are not abstract. They affect how much a restaurant pays to keep food fresh, how much a shop spends to stay open later, how much a hotel pays to serve guests, and how much families pay at home while their cities prepare for growth.
When energy infrastructure is strong, cities are better prepared to handle major events and long-term economic opportunity. When it is weak, families and businesses can end up paying the price through higher bills, service disruptions, and missed opportunities.
The World Cup should leave more than memories. For Hispanic communities, it should help create stronger small businesses, better access to jobs, more reliable infrastructure, and energy policies that protect families and local economies long after the final whistle.
